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Mission

My name is Ismail Dogru and I am a software engineer with over 10 years of experience. I was born in Belgium and my parents are from Antakya, Turkey. As someone who is always checking the list of ingredients on packaging, I am always looking for high-quality products to add to my diet. This attention to detail and commitment to quality is something that I want to share with other people. I was inspired to start my own brand after realising that there was nothing quite like the olive oil from my parents' homeland in the place I now call home, London. I am committed to creating products that are free of plastic, phthalates, sulfites, and other harmful chemicals. I believe in the importance of eating less processed food and living a healthier lifestyle, and I want to build a brand that reflects these values.